Integrated Product Designer·Barcelona·5+ years across product R&D, UX & brand
"A storyteller who cannot cook is not a good product designer."
I'm an integrated designer whose path runs from industrial design and hardware R&D into digital product and brand. My favorite problems live where technology touches real, high-pressure human environments — most of all the restaurant kitchen, where I spent three years designing an AI scheduling system used by working chefs.
I'm driven by the social value of design: real-world projects that prioritize human wellbeing, sustainability, and the trust between people and the intelligent tools they rely on. My research habit is simple — go to the site, watch what people actually do, and ask about the last time it happened, not what they might do someday.
Three years, one system, end to end: research, hardware, software, and brand. Yordando replaces paper order tickets and improvised phone alarms with an AI scheduler that assigns tasks to line cooks in real time — designed so that people trust it as a teammate, not surveillance.
Field research in 30+ restaurants across Europe and Shanghai revealed the same pattern everywhere: tickets get reordered and lost on magnet racks, high-pressure errors turn straight into food waste, and chefs quietly self-improvise with countdown timers and phone alarms. Those workarounds were the proof the problem was real.
A heatproof, water-resistant e-paper handheld reduced to three buttons: power, break, task done. Wrist-strap, belt-clip, or magnetic mount for hands-free service. First production run of 100 units completed.
A web dashboard where chefs define task timings and trigger the AI schedule in one click. Color-coded real-time view of every dish and every pair of hands — designed and prototyped in Figma, built with the engineering team, tested in a live kitchen.
Identity, exhibition materials, and storytelling for shows in Toronto, Shenzhen, Shanghai, and Vilnius — breaking the cold "tech company" stereotype with a humanlike, warm brand voice.
The real design problem wasn't efficiency — it was trust. Line cooks had to trust the device wasn't watching them; managers had to trust a schedule written by an algorithm. Every interface decision flowed from that.
Concept development for a luxury residential compound with Corlette Design Shanghai. Analyzed pedestrian and vehicle flows to place signage at real decision points, then aligned every sign with the architecture — down to a "three elements" motif rooted in the Tao Te Ching, at the client's request.
A conversation card game for children, teens, and parents, built with a sexuality-education PhD founder on UNESCO's CSE guidance. Five competencies, three age zones, 50 questions per deck — plus the startup's logo and brand, a flower growing from a pot.
At USGBC's North Asia office: event key visuals, a podcast brand, an app's information architecture and UI, and an earth-character mascot whose WeChat stickers became a small phenomenon among green-building professionals. Plus an illustrated story told through an Arctic Tern's record-breaking migration.
Graduation project in Industrial Design: a bicycle that adds arm-driven propulsion through sliding handlebars, modeled in Rhino and validated with patent-database research and user surveys. Named Excellent Graduation Design and First Prize winner at the National Golden Wheel Awards.
UPC-ETSAB, Barcelona
A research-oriented year focused on critical design theory, with a thesis on human–AI trust in restaurant technology.
Rico Hoy SL, Barcelona
Building the brand and digital presence for a food company supplying Asian restaurants across Europe.
Yordando UAB, Lithuania
Defined functionality, interaction, UI, and content for an AI kitchen-scheduling system; prototyped in Figma, coordinated launch with engineers, trained chefs for deployment, and co-invented the PCT-patented device.
Corlette Design, Shanghai
Signage systems aligned with architecture and landscape, grounded in on-site interviews with residents and architects.
USGBC & GBCI, North Asia
Brand, event visuals, app UX/UI, and multimedia storytelling for green-building certification programs.
Shanghai Dianji University
Excellent Graduate; First Prize, National Golden Wheel Awards.